Today’s consumers no longer fall for gimmicks, nor do they respond to mass marketing channels such as radio, television, and billboards like they used to. Instead, they’re looking for relevant and even personalized messaging that speaks to both their needs and where they are in the buying journey. If you want to compete for these digital-savvy customers, you need to shift your marketing mindset to accommodate this highly discerning—and dismissive—audience. Being visible means more than just being present when it comes to your online merchandising strategy. You have to give your customers all the information they need to make an informed buying decision.
In this webinar, you will learn:
- How to create an immersive and engaging online experience for car shoppers.
- The impact of images and video on car shoppers that are making buying decisions.
- How to strengthen your online presence with informative merchandising.