The Definitive Guide to Social Media Merchandising

Research shows that the time a car shopper spends in market is decreasing. This means the window to attract and engage with potential buyers is shrinking, but the successful dealerships are noticing new trends that play into the growing use of technology during the shopping process.

As car buyers grow more comfortable using technology and social media to make purchasing decisions, it’s essential that automotive dealers become flexible with their merchandising strategy to ensure success.

In this eBook you will learn:

• The importance of social media selling
• Best practices for selling on social media
• Managing business profiles
• Measuring success on social platforms
• And more…